Models at the Prada for Spring 2010 strutted down the runway with no pants. I thought that wearing bottoms was strictly reserved for the no pants dance, but apparently and Miuccia thought different by expressing a “passion for knickers.”

Miuccia Prada took to the beach for her Spring 2010 collection by embracing mini shorts and gorgeous dresses. There was even a beach scene projected above the checkered floor the models walked on.

Implications - Consumers are looking for more styles that shock. No longer satisfied with blending in, customers are trying to stand out with their ensembles. Companies trying to increase their popularity could focus on this.