This Mitsubishi Print Ad Depicts the Adventure in Driving the Savana

By: Kyle Towers - Published: May 1, 2013 • References: facebook and adsoftheworld
This Mitsubishi print ad by 9mm Propaganda metaphorically explains what taking the L200 Triton Savana out for a ride is like. It suggests that its like taking out a tamed beast and you can expect nothing short of an adventure. It’s definitely nothing like taking your small dog around the block.

This Mitsubishi print ad has established its message quite effectively with simple imagery that tells the story for the target market. It really appeals to the adventurous types, especially those outside of urban environments. The only wording used is that of the Mitsubishi logo and model of the car. The use of a lion is appropriate here as the vehicle is modeled as a safari type vehicle.