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The Mistaken Identity Project Shows Struggles of Sharing a Celebrity's Name

By: Laura McQuarrie - Published: • References: mistakenidentityproject & creativecriminals
The Mistaken Identity Project comes from Amazon—not the first Amazon that comes to mind, but Amazon Advertising, an agency based out of San Francisco. During its 18 years, the agency has frequently been confused for the online e-retail giant, but there are plenty of people out there who can relate. The Mistaken Identity Project is a collection of stories from people like Justin Beiber, Rene Zellweger and David Letterman—again, these are people who happen to share their names with a celebrity.

The stories tell of stalkers, love letters and confusing introductions that happen as a result of sharing a celebrity's name. The project is brilliantly summed up at the end of the video, where Rene Zellweger remarks how exciting it is to be in an Amazon commercial. Stats for Confusing Name Ads Trending: This Quarter & Mild
Traction: 13 w
Interest: 0.5 minutes
Concept: "mistaken Identity"
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: creepy celeb-faced cushions, hyperreal face cakes, and manipulated era portraits.