The Missoni Spring 2011 video ad campaign might give you a headache. The bright and colorful video doesn't slow down for a second! It's constantly flashing and spinning from picture to picture, featuring Leighton Meester.
The clothes are patterned with fun geometric shapes. I like how the video features people of all ages; with hot models and old ladies twirling and smiling. The Missoni Spring 2011 video ad is unique and inspiring.
Implications - Consumers are no longer attracted to the ever increasing number of dark designs coming out in modern society. Products that feature a brighter style are appealing to those who are trying to look on the more optimistic side of things. Companies trying to increase their appeal could focus on this.
Stats for Flashy Fashion Videos (UPDATE)
Trending: Older & Mild
Research: 1,215 clicks in 279 w
Interest: > 3 minutes
Concept: Missoni Spring 2011 Video
Related: 104 examples / 80 photos
Segment: Females, 18-35
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