The clothes are patterned with fun geometric shapes. I like how the video features people of all ages; with hot models and old ladies twirling and smiling. The Missoni Spring 2011 video ad is unique and inspiring.
Implications - Consumers are no longer attracted to the ever increasing number of dark designs coming out in modern society. Products that feature a brighter style are appealing to those who are trying to look on the more optimistic side of things. Companies trying to increase their appeal could focus on this.