Japanese Competition Shows Off Updated Styles

By: Rachel Bowman - Published: May 15, 2009   Updated: Jun 20 2011 • References: stylelist
In North America, we're used to beauty competitions filled with floor-length prom-style dresses and loads of makeup. However, Miss Universe Japan is changing all those presumptions.

The latest Miss Universe competition featured the girls in more relaxed designs, natural makeup and, during the swimsuit competition, super-sweet 40s-inspired suits that vintage lovers would love to have.

Nice to see a little less hairspray and more natural beauty from these competitions!

Implications - In a world where the standard for beauty is both uniform and unattainable by the masses, pageants, magazines and other pop cultures mediums that celebrate this ideal are seeing decreased consumer interest. Outlets that approach these rituals in an unconventional, humorous way make a statement about this unachievable standard of beauty attracting consumers who are not interested in celebrating an outdated and irrational definition of beauty. Stats for Miss Universe Makeovers Trending: Older & Mild
Research: 6,651 clicks in 367 w
Interest: 4 minutes
Concept: Miss Universe Makeovers
Related: 62 examples / 48 photos
Segment: Females, 12-35
Comparison Set: 23 similar articles, including: falling at miss universe, 11 bizarre beauty pageants, and offbeat beauty contests.