The Mishka Summer 2014 lookbook is an interactive take on nostalgic hip hop iconography. Surfer-inspired styling, basketball-themed imagery and lo-fi graphics make up this cool and urban catalog that features photo stills along with a range of moving image gifs.
If you're in the market for some offbeat attire, then the Mishka Summer 2014 line is the perfect collection for you. Memorable pieces from the collection include matching print separates, graphic bucket hat accessories and tops that are inspired by baseball and basketball uniforms.
The patterned pieces are presented in a bold advertorial that relies on vivid visuals and moving imagery. The bold marketing tactic is a unique way to display the movement of garments without having to invest in a video recording and has been taking the world of fashion by storm in recent months.
Stats for Interactive Gif Branding
Trending: Older & Average
Research: 1,381 clicks in 101 w
Interest: 1.1 minutes
Concept: Mishka Summer 2014
Related: 83 examples / 64 photos
Segment: Males, 18-55
Comparison Set: 30 similar articles, including: explanatory feline gifs, lifelike movie gifs, and hypnotic animated gifs.
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