In a new campaign for ACK Insurance, Partizan Media has created mirrorvertising. The guerrilla ads are made using images imprinted on real mirrors. The unsuspecting driver will look at their rear view mirror and think there is a dinosaur staring right back at them... Bonus: When you rear end the car in front of you to escape, the ads will be all over the news. Is all publicity good publicity?
Implications - The most successful businesses in today's society will be those that reach the most consumers. A businesses that is able to promote itself and its products the most will benefit by creating a lasting memory in the minds of consumers.
Stats for Mirrorvertising
Trending: Older & Average
Research: 5,520 clicks in 506 w
Interest: 4 minutes
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: unisex nursery decor, spicy poultry protein snacks, and subscription-free monitoring devices.
More Stats +/-
Spicy Poultry Protein Snacks
Unisex Nursery Decor
Subscription-Free Monitoring Devices
Embellished Eyewear Campaigns
Top 30 Fashion for Men Trends in April