Guerrilla Campaign from ACK Insurance
By: Jeremy Gutsche - Published: Aug 10, 2006 Updated: Aug 11 2011 • References: adverbox
In a new campaign for ACK Insurance, Partizan Media has created mirrorvertising. The guerrilla ads are made using images imprinted on real mirrors. The unsuspecting driver will look at their rear view mirror and think there is a dinosaur staring right back at them... Bonus: When you rear end the car in front of you to escape, the ads will be all over the news. Is all publicity good publicity?
Implications - The most successful businesses in today's society will be those that reach the most consumers. A businesses that is able to promote itself and its products the most will benefit by creating a lasting memory in the minds of consumers.