While some of the images featured in the Miroslav Underwear campaign may seem wildly inappropriate, each of them show just how irresistible this brand of skivvies really are. At first, people may assume that some very naughty behaviour is taking place. Then they might hypothesize that these humans have some kind of ostrich complex. But after reading the tag line, "Quality best appreciated up close," it becomes clear that they are simply admiring the make of the Miroslav Underwear by sticking their heads as close as possible to them.
The Miroslav Underwear campaign was conceived and executed by M&C Saatchi, an ad agency based in Australia. Art directed by Graham Johnson with creative direction by Ben Welsh and Oliver Devaris, the Miroslav Underwear campaign was hilariously photographed by Jamie McFadyen and retouched by Limehouse.
Stats for Ostrich-Like Undies Ads
Trending: Older & Average
Research: 1,454 clicks in 208 w
Interest: 1.4 minutes
Concept: Miroslav Underwear Campaign
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: premature attendance ads, watercolor makeup ads, and logo tattoo ads.
Ostrich-Like Undies Ads
More Stats +/-
Watercolor Makeup Ads
Premature Attendance Ads
Logo Tattoo Ads
Comic-Inspired Zit Ads
Transforming Vehicle Ads