This Mio Fit Super Bowl commercial references the hyper-patriotism of the United States. Airing for the first time during last night's Super Bowl in New Orleans, this Mio Fit Super Bowl commercial features the hilarious Tracy Morgan outlining a variety of U.S. achievements related to change.
With an obviously satirical edge to it, this commercial sees Tracy Morgan walk out from the shadows in front of a waving American flag. He quickly amps up the political rhetoric by talking about change and how important it is to the United States' values. Instead of outlining traditionally cited changes like civil rights and democracy, he references chicken nuggets.
This ad uses Tracy Morgan's talent perfectly, by simply giving him outrageous lines and letting him go to work. There is no need for an elaborate concept because Tracy Morgan can deliver without much direction.
Stats for Patriotic Parody Drink Ads
Trending: Older & Mild
Research: 285 clicks in 169 w
Interest: > 3 minutes
Concept: Mio Fit Super Bowl
Related: 105 examples / 81 photos
Segment: Neutral, 18-55+
Comparison Set: 39 similar articles, including: superstitious beer commercials, contagious car commercials, and motor-mimicking dog commercials.
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