e.l.f. Cosmetics' Mint Melt Takes Inspiration from Ice Cream
Laura McQuarrie — January 27, 2021 — Fashion
References: elfcosmetics & businesswire
The Mint Melt makeup line by e.l.f. Cosmetics is an eight-piece, limited-edition release that takes inspiration from fan-favorite mint chocolate chip ice cream. With the line, the beauty brand is introducing "a sweet and refreshing new take on shades, textures and finishes."
While the highly pigmented Mint Melt Eyeshadows mix matte and shimmer shades, the Mint Melt No Budge Eyeshadow Sticks offer a convenient way to apply long-wearing metallics. For the rest of the face, there are also high-shine lip glosses with refreshing vanilla mint scents and a cooling face primer with a unique gel texture. There are also a few new products for applying makeup, cleansing the skin, removing makeup and keeping it clear of dirt and other impurities. With scents and textures, the Mint Melt line awakens the senses.
While the highly pigmented Mint Melt Eyeshadows mix matte and shimmer shades, the Mint Melt No Budge Eyeshadow Sticks offer a convenient way to apply long-wearing metallics. For the rest of the face, there are also high-shine lip glosses with refreshing vanilla mint scents and a cooling face primer with a unique gel texture. There are also a few new products for applying makeup, cleansing the skin, removing makeup and keeping it clear of dirt and other impurities. With scents and textures, the Mint Melt line awakens the senses.
Trend Themes
1. Sweet Makeup Line - Inspired by mint chocolate chip ice cream, there is a growing demand for unique and refreshing flavors in the beauty industry.
2. Convenient Makeup Tools - With new high-quality and easy-to-use products becoming available, there is an increased desire for simplified beauty routines across all industries.
3. Textured Makeup - The use of textures in makeup is seeing a resurgence, as brands create new products that offer a unique sensory experience for customers.
Industry Implications
1. Beauty Industry - As consumers demand more unique and refreshing flavors in their cosmetics, there is an opportunity for the beauty industry to offer more innovative products that cater to these desires.
2. Retail Industry - The convenience and ease of use offered by new makeup tools present an opportunity for retailers to curate simplified beauty routines and offer comprehensive beauty kits to their customers.
3. Skincare Industry - As textures become more popular in makeup products, there is an opportunity for the skincare industry to develop new products that provide a unique sensory experience and offer customers added benefits into their skincare routine.
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