Retrofied Hipster Swimwear
The Minnow Bathers SS 2011 line includes a bevy of florals and more subtle solid color pieces. There are also designs for guys who dare to look different from the everyday Hawaiian short variety of swim trunks.
Get your hands on these swim pieces before the sizzle of the sun slows down.
Implications - Tired of the bevy of revealing styles coming out in contemporary society, consumers are looking for more subtle designs. Products that feature a more simple look are appealing to those who want to maintain a classic appearance. Companies looking to increase their value on the market could hone in on this when coming out with new items.