High-Waisted Hipster Swimwear (UPDATE)
This Toronto-based shop is run by designers Karen Donaldson and Vanessa Warrack; they want their customers to stand out on the beach in boldly patterned bathing suits. They design suits for both men and women that you just won't find anywhere else. These suits boast beautiful high waists and are speckled in flowers; they have a very vintage feel to them. The men's suits are also very vintage, sporting longer legs and classic patterns like checks and woodgrain.
Show off your bangin' beach bod in one of these fabulous suits from the Minn0wbather Etsy shop.
Implications - Current fashion trends are encouraging consumers to embrace their own individual styles rather than conforming to the crowds. These consumers seek styles that are unique for their atypical patterns and rarity. Companies can appeal to fashionable demographics by manufacturing products with these qualities.