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The Minimarket SS13 Collection is Inspired by Mythical Land of Shangri-La

By: Meghan Young - Published: • References: minimarket.se and fashionising
Full of soft layers and organic prints, the Minimarket SS13 collection is a reflection of its whimsical inspiration, the mythical land of Shangri-La. Since it is a place that has become synonymous with an earthly paradise, specifically a utopia rumoured to be hidden behind the Himalayas, it is only natural that the fashion designs would have a pleasing serenity about them that is almost breathtaking.

Channeling the Tibetan style of clothing, the Minimarket SS13 collection is full of thin rope belts, loose pants, and wide-brimmed hats. But instead of more typical neutral tones, the color palette is cool with blues and white as though mimicking the stone and snow of the mountains. Inadvertently, the Minimarket SS13 collection brings to mind galatic imagery as well that will have people thinking about the heavens.