The Haig Club is a Bourbon-Style Whisky with Sophisticated Packaging

By: Rebecca Byers - Mar 10, 2016
References: thedieline
This example of minimalist whisky branding comes from UK brand Haig Club. Boasting an endorsement deal with David Beckham, the Haig Club succeeds in creating a packaging concept that is portrays both sophistication and exclusivity. Playing off the British obsession with gentleman's clubs, the Haig Club manages to flip conventional whisky visual branding on its head by opting for a crisp off-white paper box with embossed copper-toned details.

Designed by MW Luxury Packaging, the concept points to the progression toward minimalist high-end branding that opts for a "less is more" approach. Notably, the minimalist whisky branding includes an embossed white box with a bespoke leather handle for the safe and stylish transportation of the spirit.