This minimal poster promotes Indiegogo's campaign against cancer and cleverly illustrates that some things like gum on your shoe and dropping your ice cream are definitely bad, just not as bad as having cancer.
Byron Galán, a blogger and designer based in El Salvador, created this campaign with minimalist icons to take advantage of Internet humor to push his Indiegogo’s campaign to help his mother pay for the treatment of her Uterine Cancer. Using vibrant colors and notions popular amongst those who are tech-savvy, this clever marketing campaign is a great way to catch people's attention.
To date, Galán has surpassed his desired goal of $5,000 with the help of such social networks as Tumblr, but hopes that users will continue to donate to his cause.
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