Pierre Javelle & Akiki Ida Create Deliciously Edible War Zones

By: Shelby Lee Walsh - Published:   Updated: Mar 25 2011 • References: minimiam &
War has never looked so gosh darn cute. Pierre Javelle and Akiki Ida are a lovely French couple that create elaborate miniature scenes in edible substances.

The gallery above is of their War collection, and depicts mini soldiers fighting in odd places like pomegranates and salads. This collection takes the phrase “food fight” to a whole new level.

Implications - Consumers who get a kick out of ad campaigns that treat the world as a magical place full of endless adventures. For the same reason that successful blockbuster movies take viewers on journeys to new and exciting worlds, art like this instills a sense of excitement. Although not made for marketing purposes, artwork that follows this thematic undercurrent should definitely not be missed by creative companies interested in making a mark. Stats for Miniature Food Fights Trending: Older & Chilly
Traction: 9,051 clicks in 335 w
Interest: 4 minutes
Concept: Miniature Food Fights
Related: 90 examples / 69 photos
Segment: Neutral, 18-35
Comparison Set: 33 similar articles, including: mini shoe replicas, 50 miniature masterpieces, and miniature toy worlds.