Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Miniature Aperitif Sets

Cocchi Curated a Set of Vermouths and Aperitifs for Mixing on the Go

— June 18, 2021 — Lifestyle
Italian apéritif producer Cocchi created a miniature aperitif and vermouth set that contains just the right amount for making drinks on the go. The set contains Cocchi Americano, Cocchi Rosa, Cocchi Vermouth di Torino, Dopo Teatro and Barolo Teatro and Roberto Bava, Cocchi’s managing director, remarks that "It’s the first time we’re releasing our range in a miniature format, which is also pretty rare in our category."

Over the past few years, laws have loosened around taking alcohol to go and this move to support for restaurants and bars is becoming a convenient new way for adults to enjoy their favorite drinks on the run. With on-the-go mixing in mind, Cocchi created its miniature format to help people enjoy its expressions for more socializing opportunities in the summer months and beyond.
Trend Themes
1. Miniature Alcoholic Beverage Sets - Creating miniature sets of alcoholic beverages and mixers for easy consumption on the go.
2. To-go Alcohol Consumption - As laws loosen around taking alcohol to go, creating convenient and creative packaging and sets for on-the-go consumption becomes a promising trend.
3. Summer Socialization Opportunities - Creating products that cater to the desire for more outdoor and socializing opportunities during the summer months and beyond.
Industry Implications
1. Alcohol Manufacturing - The alcohol manufacturing industry can create ready-to-mix miniature sets for their consumer base.
2. Packaging Design - Companies specializing in packaging design can create creative and convenient packaging for on-the-go consumption of alcoholic beverages.
3. Hospitality - Bars and restaurants can capitalize on the new trend of to-go alcohol consumption by offering novelty miniature sets to their customers for easy transport and consumption.
1.2
Score
Popularity
Activity
Freshness