The MINI Thailand Design Celebration Interprets the Car's Design 23 Ways
Participants in the tribute project included Taweesak Srithingdee, Jitsinga Somboon, Wuttikorn Kongka and many others. The final twist: the designed cars were auctioned off by MINI Thailand and all proceeds went to The Reading Room, a non-profit organization operated by The Foundation for the Promotion and Preservation of Thai Art.
Implications - Art is often used to pay tribute to iconic designs and businesses. Extravagant, buzz-worthy projects such as this raise the profile of the tribute subject to the outside world, and serve as an opportunity for artists both recognized and emerging to showcase their talent to potential buyers.