For the past year or so, MINI has been on a roll. They've expanded their family with the introduction of the retro-inspired MINI Clubman, the MINI Countryman and the MINI Coupe. In addition to that, they've also managed to give facelifts to their existing models and launch several highly successful traditional and non-traditional marketing campaigns. With all that done in just a year's time, they still aren't showing signs of letting up.
Keeping with their momentum, this past Wednesday, MINI announced and released a teaser trailer for their all-new MINI Roadster. The car is the first two-seater convertible model in the company's history. And to launch it, they created another one of their signature artsy and slightly hipstery release videos, featuring the car ripping up and down the streets of Istanbul.
Image Source: CNET |The Mirror
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