Weedsy Approaches Cannabis with a "Sharing is Not Caring" Mentality
Laura McQuarrie — March 24, 2021 — Lifestyle
References: weedsy & prnewswire
Weedsy is a new California-legal brand that makes infused mini pre-rolls that solve two problems when it comes to enjoying cannabis. The brand creates compact pre-rolls that are available in varieties like Between Green Apple, Grape, Strawberry and Watermelon that are intentionally packaged to support a new normal where "sharing is not caring." As well as appealing to people who want to keep their own joints to themselves, the products suit those who want a powerful, portable solution.
Unlike many products that are created for social settings that are designed to be highly shareable, there's now a new wave of products that responds to the fact that people require safe ways to socialize.
To drive home its anti-sharing message, the brand makes merch that says "Anti-Sharing Smoking Club" or "Puff Puff No Pass."
Unlike many products that are created for social settings that are designed to be highly shareable, there's now a new wave of products that responds to the fact that people require safe ways to socialize.
To drive home its anti-sharing message, the brand makes merch that says "Anti-Sharing Smoking Club" or "Puff Puff No Pass."
Trend Themes
1. Infused Mini Pre-rolls - The trend towards compact, individualized cannabis products calls for innovative solutions to packaging and distribution.
2. Anti-sharing Messaging - As attitudes toward sharing cannabis products shift, brands that emphasize individual consumption and safe socializing have a disruptive opportunity.
3. Powerful, Portable Products - As consumers seek more convenient ways to enjoy cannabis on-the-go, brands that create highly potent, compact products have room for innovation.
Industry Implications
1. Cannabis - As cannabis becomes increasingly mainstream, brands that create unique and convenient products like infused mini pre-rolls can capture market share.
2. Merchandising - As cannabis culture evolves, there's an opportunity for brands to create merchandise and messaging that reflects changing attitudes toward sharing and socializing in the industry.
3. Packaging - With the increase in individualized and on-the-go cannabis products, there's a need for innovative packaging solutions that offer convenience and portability.
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