Letting people in on the action is the best way to promote your product, and that is exactly what the Mini Photo Box is doing. Called 'It's Personal,' the campaign photographs people's faces with their favorite car from the MINI family and then displays it on the giant billboard space.
Located in a popular shopping district in Berlin, the install urges people to simply hop into the photo booth, put on a pair of headphones and choose their favorite MINI vehicle. Just like the name of the campaign suggests, the Mini Photo Box lets you personalize your driving experience with four different models from the MINI family.
Even better, each participant has a chance to win his favorite MINI car and you can even join in through the company's Facebook page. The Mini Photo Box is a rewarding and interactive campaign that will definitely grab lots of attention.
Stats for Candid Photo Op Campaigns
Trending: Older & Mild
Research: 3,404 clicks in 257 w
Interest: 4 minutes
Concept: Mini Photo Box
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: epic sci-fi car ads, steamy car shoots, and web-invading car ads (update).
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