While the ad agency behind the new advertisement for Mini Oreos admit they are Wes Anderson fans, they also claim this commercial was not intentionally copying the quirky movie maker's characteristic style. Director, writer and producer Wes Anderson is no stranger to the ad world himself, having directed commercials for Prada Candy and Stella Artois to name a few.
This Mini Oreos ad from The Martin Agency takes place in the fictional Mel's Mini Mini Mart, which only sells the miniature sized cookies. From old man narration to extremely detailed alternative universes, the only thing this Oreo commercial is missing is Bill Murray and a slow motion shot. They originally filmed the spot on spec before even presenting it to the client.
Stats for Filmmaker-Influenced Cookie Commercials
Trending: Older & Mild
Research: 427 clicks in 100 w
Interest: 0.5 minutes
Concept: Mini Oreos
Related: 90 examples / 69 photos
Segment: Neutral, 18-35
Comparison Set: 33 similar articles, including: cookie campfire confectioneries, cinema-based fragrance films, and distinctive directorial film interpretations.
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