MINI 'Night Test Drives' Ads Want You To "Drive When No One's Around"

By: Summer Luu - Published: Dec 17, 2010 • References: mini & skiddmark
MINI New Zealand is promoting a new and surprisingly risque campaign through its MINI 'Night Test Drives' ads that invite roadsters to drive the latest models of its cars at night.

The ads are trying to entice consumers that late night is the best time to drive due to less traffic and lack of other distractions around. Or, as depicted in this first ad, late night is when the cops are too busy in the strip clubs to patrol the streets. A clever tag line follows: "Drive when no one’s around." Stats for Risque Auto Campaigns Trending: Older & Buzzing
Research: 23,878 clicks in 283 w
Interest: 4 minutes
Concept: Mini Night Test Drive
Related: 55 examples / 42 photos
Segment: Males, 18-35
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