MINI New Zealand is promoting a new and surprisingly risque campaign through its MINI 'Night Test Drives' ads that invite roadsters to drive the latest models of its cars at night.
The ads are trying to entice consumers that late night is the best time to drive due to less traffic and lack of other distractions around. Or, as depicted in this first ad, late night is when the cops are too busy in the strip clubs to patrol the streets. A clever tag line follows: "Drive when no one’s around."
Stats for Risque Auto Campaigns
Trending: Older & Buzzing
Research: 23,878 clicks in 280 w
Interest: 4 minutes
Concept: Mini Night Test Drive
Related: 55 examples / 42 photos
Segment: Males, 18-35
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