MINI Maps Finds the Need for Speed with Google and Facebook

By: Jamie Danielle Munro - Published: Jun 20, 2011 • References: ddb & adverblog
MINI Maps is the latest interactive advertising campaign combining Google Maps, Facebook and MINI France. The virtual online game allows users to choose their MINI then drive the car through any Google Map location they so choose. Basically, the world is at your fingertips.

This campaign is a great way to utilize two online tools and fuse them with a tangible item. MINI Maps gives users a fun way to explore the streets instead of simple looking up where they need to go and writing down the address. For those who require more interaction when trying to remember a city's layout, this game is the ideal solution.

MINI Maps will have users driving through their favorite streets in no time while riding in one of the cutest cars available. Stats for Car-Careening Advertising Trending: Older & Mild
Research: 695 clicks in 257 w
Interest: > 3 minutes
Concept: MINI Maps
Related: 65 examples / 50 photos
Segment: Males, 18-55
Comparison Set: 24 similar articles, including: insect-saving ads, dinner plate dress campaigns, and action hero beer ads.