Potential

Hammer & Coop Movie is Really a Mini Advertisement

By: Carlos Calderon - Published: Feb 22, 2007   Updated: Apr 21 2011 • References: hammerandcoop and adrants
It looks like an action packed sexy movie trailer, but really its an advertisement for a Mini Cooper.

Implications - This ad will definitely get the attention of its target audience, and I have to give credit to the creative minds behind it. With its humorous and playful take on a retro-styled action movie, it is sure to both entertain people and inform them about the product simultaneously. Ads like this raise the possibility that we will see bigger and more elaborate commercials from top companies in years to come. Having mini-movies like this would definitely be more fun than watching the same old boring clips for household products between show breaks.