Instead of wasting tons of money and resources on prints and billboard campaigns, why not just carve out a piece of nature like the Mini Cooper Kiwi ad? Considering that no real harm was done and that cornfields seem to be subject to these sorts of things anyhow, it's quite the ingenious campaign.
Conceived by the Osnabrück Agency, the Mini Cooper Kiwi ad backs up the car company's current motto, "From town to country and back again." Eco-friendly and organic, this is one campaign that I can get behind.
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