Mini Cooper has launched a new ad campaign that consists of car-sized cardboard boxes in garbage heaps with a picture of a Mini Cooper on the front and the words ‘Mini Cooper’ in large letters.
The marketing campaign, which was launched just after Christmas, can be seen all over Amsterdam, atop piles of garbage and gave the impression that a car had been packaged inside.
Check out the video above to see passersby reactions to the Mini Cooper ad campaign.
Trashy Guerrilla Marketing
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