Rockstar

Mini Cooper's New Campaign is Filling the Streets With Garbage

By: Rose Nazarali - Published: • References: sub5zero & notcot.org
Mini Cooper has launched a new ad campaign that consists of car-sized cardboard boxes in garbage heaps with a picture of a Mini Cooper on the front and the words ‘Mini Cooper’ in large letters.

The marketing campaign, which was launched just after Christmas, can be seen all over Amsterdam, atop piles of garbage and gave the impression that a car had been packaged inside.

Check out the video above to see passersby reactions to the Mini Cooper ad campaign. Stats for Trashy Guerrilla Marketing Trending: Older & Average
Traction: 5,942 clicks in 250 w
Interest: > 3 minutes
Concept: Trashy Guerrilla Marketing
Related: 69 examples / 53 photos
Segment: Males, 12-35
Comparison Set: 25 similar articles, including: holey off-road autos, trippy mini coopers, and miniature mini coopers.