The Mini Chupa Chups Kipik Campaign Brings Toys to Life

By: Meghan Young - Published: Aug 31, 2011 • References: ddb & ibelieveinadv
The Mini Chupa Chups Kipik ad campaign seems inspired by such successful animated films as ‘Toy Story.’ Full of playfulness and personality, these inanimate dolls come to life just like in the movies. Considering that the Mini Chupa Chups Kipik lollipops target children, it is only natural that the campaign would center around toys and dolls.

Conceived and executed by DDB, an ad agency based in Paris, the Mini Chupa Chups Kipik ad campaign is definitely cute and creative. Despite the sour faces that the Cindy and Action Man dolls are making, children will still understand that the lollipops are delicious. Kids will easily be influenced to also want to be enjoying a nice, acidic candy themselves. Stats for Sour-Faced Dolls Trending: Older & Average
Research: 4,404 clicks in 246 w
Interest: 3.3 minutes
Concept: Mini Chupa Chubs Kipik
Related: 52 examples / 40 photos
Segment: Females, 12-35
Comparison Set: 19 similar articles, including: plastic model kit campaigns, playful food sculptures, and pop art music ads.