The MINIster MINI Campaign Lets You Rent a Miniscule Auto

By: Gemma Vardon - Published: Dec 6, 2012 • References: mini & telegraph
MINIster's MINIs is a new car hire scheme launched in London where you can rent MINIs by the hour. The Fun Hire Service is based in Berkeley Square, London's West End. The fleet of MINI Coopers are available this week as an alternative form of fun transport for commuters and shoppers in the capital.

The MINI car hire scheme has been launched in London to put a smile on faces -- especially after London was named the city to have the least amount of fun in in the UK. The MINI car hire is based on a new finance package to make MINIs more available to the masses so everyone can experience the driving fun you get behind the wheel. Stats for Micro-Car Rental Services Trending: Older & Average
Research: 1,186 clicks in 180 w
Interest: > 3 minutes
Concept: MINI Car Hire
Related: 65 examples / 50 photos
Segment: Neutral, 18-55+
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