Residents of London can help to illuminate the streets of the fair city by interacting with the MINI Art Beat, which is a classic Mini Cooper that's been retrofitted with 48,000 high-resolution LEDs to allow for media streaming straight from Facebook and Vine.
Participants in the campaign simply add the hashtag #MiniArtBeat to their postings and the rest is up to the MINI Art Beat that is moving through the streets from August 6th until the 19th. An innovative and 21st century approach to marketing, the MINI Art Beat campaign helps to solidify the youthful nature of the vehicle by interacting with demographics on their favorite social media platforms.
The MINI Art Beat campaign might be the first of it's kind, but the already uproarious success much have imitators popping up fast.
Stats for Vibrant Video-Streaming Vehicles
Trending: Older & Warm
Research: 2,302 clicks in 145 w
Interest: > 3 minutes
Concept: MINI Art Beat
Related: 77 examples / 59 photos
Segment: Neutral, 12-55
Comparison Set: 28 similar articles, including: compact drop-tops (update), music-inspired mini coopers, and compact sports cars (update).
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