There are some people who don't like the taste of water, but after reading these Capi Mineral Water ads, plain old water probably sounds just fine.
The ads are set up as kaleidoscopic collages of things like toilet paper, cyclists and rodents forming the shapes of refreshingly chilly snowflakes. The collage images seem like odd things to associate with water, but with a little reading, you'll see that Capi is being presented as "Pure Italian" fatigue vomit water, toilet water and rodent diarrhoea water.
However disgusting these varieties of water sound, the mineral water manages to poke fun at itself and make it seem less pretentious as it notes that Capi sounds Italian, but it fortunately really isn't. Automatically, Capi's Mineral Water seems like a pretty appealing beverage.
Stats for Off-Putting Water Ads
Trending: Older & Mild
Research: 516 clicks in 101 w
Interest: 1 minutes
Concept: "mineral Water"
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: taxidermied bridal accessories, honestly hostile t-shirts, and nude museum portraits.
Off-Putting Water Ads
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