The Minecraft 'Diamonds' Ad is for Serious Stone Collectors

By: Michael Hines - Published: Feb 23, 2011 • References: & buzzfeed
I can only speculate as to the thought process that brought the Minecraft 'Diamonds' ad into existence. A commercial about a boy taking a chunk out of a man's face isn't exactly what comes to mind when I think of a good video game ad.

That's exactly why the Minecraft 'Diamonds' ad is so brilliant. I had no desire to try the ultra-popular gathering game until I saw this commercial. You may not even know what Minecraft is, but I guarantee you'll want to play it after seeing this commercial. Stats for Maiming Video Game Ads Trending: Older & Mild
Research: 1,353 clicks in 270 w
Interest: > 3 minutes
Concept: Minecraft Diamonds Ad
Related: 70 examples / 54 photos
Segment: Males, 18-55
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