Mimou and Amelie Hegardt Create a Breathtaking Collection

By: Vittoria Natarelli - Published: Aug 14, 2010   Updated: Jul 27 2011 • References: mimou.se and decor8blog
Mimou and Amelie Hegardt have created a breathtaking collection of wallpaper and linens. Hegardt is a Swedish illustrator who is known for her bleeding ink silhouettes and her watercolors, which are delicate and timeless. Now Hegardt's work has been turned into beautiful things for the home with the help of Mimou.

The classic combination of Mimou and Amelie Hegardt reflects a beautiful home, as you can see in the gallery.

Implications - One of the best ways a company can immediately distinguish itself in the marketplace is by investing in products that are traditional, yet feature a radically avant-garde design. By presenting consumers of commodities with the option of originality and pragmatism, the brand shows it is conventional in function and out of the box in design. This will attract consumers eager to spice up their mundane routine.