The Dutch duo of Million Dollar Design was given the heavy task of redecorating the interior of a dull and dreary subway train into something wonderful. Well, these innovative illustrators certainly delivered!
Million Dollar Design customized the interior of the subway train with a surreal ocean theme. The subway train was decked out beautifully with artwork depicting beautiful sea creatures and mermaid-like muses submerged in an underwater world.
Implications - There exists countless mundane tasks, motions and routines that occupy different lifestyles on a daily basis. While many of these events cannot be eliminated from people's day-to-day lives, they can be made more exciting and engaging in a variety of ways. Businesses that can transform ordinary experiences to exciting ones will benefit tremendously.
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Concept: Million Dollar Design
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Comparison Set: 29 similar articles, including: interactive transit campaigns, typographic graffiti interiors, and iphone turnstiles.
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