Apprentice

Miller High Life Shows How to Socially Behave

By: Urban Delice - Published: • References: theinspirationroom & nickpapageorgia.blogspot
There are some gestures (some of them pretty disturbing) people make in their social life. Some of them can be classified, but some of them are just nasty. Miller Beer and advertising agency Saatchi & Saatchi created a series of 3 prints describing some “inventions” to clear out some nasty habits: raised up collar, crossed legs and, worst of all, the pinky held up while drinking.

The Miller Beer campaign got a prize in the Cannes Lions International Advertising Festival, but the ads also have a certain social implication. These gestures are related to some American habits, but there is one gesture that’s internationally nasty: the held up pinky! Hopefully the campaign will be effective, but I wonder what the consumer thinks about this “gesture” mockery. Stats for Gesture Mockery Ads Trending: Older & Mild
Traction: 3,358 clicks in 268 w
Interest: 4 minutes
Concept: Gesture Mockery Ads
Related: 61 examples / 47 photos
Segment: Neutral, 12-35
Comparison Set: 22 similar articles, including: political beer ads, one-second ads, and boozevertising.