Edelman's Millennials Infographic Displays Overplayed Stereotypes

By: Alyson Wyers - Oct 6, 2015
References: edelman & designtaxi
This millennials infographic covers the most common and overplayed generalizations people often make about the millennial generation. Created by Edelman, the chart 'Most Overplayed Millennialisms' includes a dozen 'truths' in total that people -- and especially those belonging to this age group -- are sick and tired of hearing.

The millennials infographic lists stereotypes such as craving personalization, preferring authentic, meaningful and transparent relationships with brands and seeking aspirational experiences. Some of the more untrue traits include millennials being entitled and lazy, being naturally altruistic, being the primary drivers of urbanization and desiring exclusivity. Other concepts the chart dives into are the sharing economy, diversity, digital nativism and FOMO (the fear of missing out and related stresses).