The whimsical appearance of Milkin' It packaging communicates its wacky contents pretty accurately. The eccentric milk bottles hold brightly colored dairy drinks that blend together flavors like blueberry and pineapple and strawberry and banana.
The transparent flasks have been modeled on the old delivered dairy containers, but these have been accessorized with sleeves that have spot-patterned perforations and function as handgrips. Four of such vessels come in a carrying carton, decorated with the face of a cow and a name tag.
Consumers would call up the grocery store ahead of time and place their beverage orders. Tiffany Harris' Milkin' It packaging was designed to to be fun with a sense of freshness, like your very own cow was milked that very morning by the "farmer" who's name is written on the cap.
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Concept: Milkin' It Packaging
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Segment: Neutral, 4-55
Comparison Set: 30 similar articles, including: minimalist packaging, charming carton branding, and industrialized drink cartons.
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