Dairy Farmers of Canada Sarcastically Marketed a Glass to Sell Milk

By: Riley von Niessen - Oct 7, 2016
References: themilkglass & adweek
In collaboration with DDB Canada, an advertising agency, Dairy Farmers of Canada created a commercial that considers how a glass of milk might be improved upon, more specifically, the milk glass itself.

To do so, it follows a designer who's very serious about the mission at hand -- who's set on crafting something that seamlessly complements the joy of drinking milk. It's filled with closeups of a glass that's likely to be found in most people's kitchens -- with a slim cylinder shape that's completely ordinary. The designer explains every non-existing detail of the milk glass, stating things like "We asked ourselves the really tough questions: Are you a righty? Are you a lefty? Are you ambidextrous? We could've cut corners. But then the glass probably wouldn't have been round."

In doing this, DDB Canada and Dairy Farmers Canada creates a humorous ad that glamorizes a rather mundane activity, helping to capture the attention of consumers and therefore sell more of its product.