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Prismatic Elegance Campaigns

The Milidiami Spring/Summer 2015 Advertorial is Sci-Fi Chic

— June 17, 2014 — Marketing
Fashion photographer Marta Macha captures the Milidiami Spring/Summer 2015 ad campaign. The effortlessly cool advertorial features model Milena Zuchowicz who poses in the label's range of prismatic casuals.

From holographic leather tops to patent coat garments, the Milidiami Spring/Summer 2015 collection is a fresh and modern take on simplicity. Prismatic textiles and colored light effects grace the photoshoot's backdrop and capture a modern feeling of elegance and sophistication in front of the camera.

Hair styling for this lookbook is courtesy of Daniel Gryszke who works alongside makeup artist Monika Kijak. Model Milena pulls off flowing and slicked back locks that are colored in a platinum blonde hue. Moreover, she sports Iridescent makeup looks that are a subtle nod to sci-fi imagery.
Trend Themes
1. Prismatic Fashion - The use of iridescent and holographic materials in clothing and accessories.
2. Sci-fi Beauty - Make-up that incorporates futuristic elements such as iridescent and metallic features.
3. Light-effect Textiles - The integration of light-reflecting materials into fabrics for a prismatic effect.
Industry Implications
1. Fashion - Fashion designers and retailers can incorporate prismatic and light-reflecting materials into their clothing and accessories.
2. Beauty - Make-up companies can incorporate futuristic elements such as iridescence and holographic features into their products and marketing.
3. Textile and Material Technology - Developing new techniques for creating textiles and materials that incorporate light-reflecting features.
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