Prodigy

Mila Kunis and Jim Beam are Collaborating for the Brand;s Bourbon

By: Janelle Savel - Published: Mar 17, 2014 • References: adweek
Jim Beam and Mila Kunis are creating an intoxicating set of videos for the smooth bourbon Kentucky brand.

In the past, the iconic bourbon brand has approached edgier artists as its spokesperson, and the change to Mila Kunis is a warm welcome. There are five videos in which Kunis plays explanatory roles retelling the history, style and process of the bourbon. 

Jim Beam is appealing to this generation by using a spokesperson many people are familiar with. Kunis has been doing voiceover work for almost 15 years, so consumers are well acquainted with her voice and style. Using Kunis as the new spokesperson sends the message that Jim Beam Kentucky Bourbon can be enjoyed by everyone and is not just limited to men or hard-edge rockers.