Mike's Hard Raspberry Lemonade has received a feminine treatment by Christy Pak, who upgraded the look of this product to be more suited for the female type.
To achieve this look, Pak went with a different bottle than usual, choosing something that would normally be used for drinks other than alcohol. The coloring also helps too, as Pak used a pinkish color with a clean and clear font on the front. The texture of the bottle is slightly grainy too, giving it a unique effect. Just look at the bottle makes me want to take a sip of the drink, which goes to show that the branding of this Mike's Hard Raspberry Lemonade is working!
Feminine Alcohol Branding
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