Mike's Hard Raspberry Lemonade Receives a Girly Makeover

By: Jamie Danielle Munro - Published: Jun 3, 2014 • References: christypakdesign & packageinspiration
Mike's Hard Raspberry Lemonade has received a feminine treatment by Christy Pak, who upgraded the look of this product to be more suited for the female type.

To achieve this look, Pak went with a different bottle than usual, choosing something that would normally be used for drinks other than alcohol. The coloring also helps too, as Pak used a pinkish color with a clean and clear font on the front. The texture of the bottle is slightly grainy too, giving it a unique effect. Just look at the bottle makes me want to take a sip of the drink, which goes to show that the branding of this Mike's Hard Raspberry Lemonade is working! Stats for Feminine Alcohol Branding Trending: Older & Mild
Research: 584 clicks in 103 w
Interest: 0.9 minutes
Concept: Mike's Hard Raspberry Lemonade
Related: 62 examples / 48 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: industrial chocolate branding, eccentric paper branding, and grain-focused packaging.