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Mighty Nuts Come in a Case that Mimics the Kernels' Hard Coatings

By: Amelia Roblin - Published: • References: rozenfelde & packagingoftheworld
The designer of Mighty Nuts packaging was not satisfied to separate the experience of opening up this carton of pistachios from the act of consuming the contents. Maija Rozenfelde avoided the simple zip seal and the cardboard tongue and slot in favor of a concept that's inspired by the process of shelling the scrumptious tree-grown snacks.

Brown card was a logical material for this inventive box because its color is so similar to that of the seeds' casings. A system of creases, abstractly cut bits of paper and glued edges constructed the two-part carton of Mighty Nuts packaging. The inner compartment works as a bowl to hold and later serve the Pistachios, while an outer claw-shaped cover closes around the edibles like a protective pod. Stats for Shelled Pistachio Packaging Trending: Older & Warm
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Concept: Mighty Nuts Packaging
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Segment: Neutral, 4-55
Comparison Set: 32 similar articles, including: minimally bundled edibles, adhestive handle branding, and bow-shaped branding.