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Food Melting Blogs

The Microwhat Tumblr Experiments with the Microwave

— October 29, 2011 — Lifestyle
Few kitchen appliances manage to awake so much interest in people like a microwave, and this is why the Microwhat Tumblr blog decided to throw a bunch of food into the cooking machine and see what would come out. The result is entertaining and fun, a mixture of silliness with scientific curiosity.

In the blog there are before and after photos of the culinary experiments, the cooking time information and a question box to leave suggestions about the next food item that people want to see transformed by the radio waves. So far they have microwaved items like tomatoes, eggs, corn, gummy bears, pumpkin peeps, Reese’s peanut butter cups and oranges.

The Microwhat Tumblr blog is a hilarious cooking experiment. If you ever wanted to know what will happen to certain food if you put it in the microwave, this is the perfect opportunity to do it risk-free.
Trend Themes
1. Microwave Cooking Experiments - The rise of blogs and social accounts focused on microwaving experiments is disrupting traditional cooking methods and creating a unique entertainment and learning experience.
2. Kitchen Appliance Hacking - Consumers are finding new and unconventional ways to use their kitchen appliances, opening up opportunities for innovative appliance designs.
3. Science-driven Culinary Exploration - Experimenting with the scientific principles of cooking is becoming a popular trend, resulting in new and exciting culinary creations.
Industry Implications
1. Kitchen Appliance Industry - Manufacturers can capitalize on the trend of unconventional appliance uses by designing updated and versatile appliances that satisfy consumers' needs.
2. Recipe and Cooking Blogs Industry - The rise in popularity of microwave cooking experimentation blogs creates an opportunity for recipe and cooking blogs to expand and reach new audiences.
3. Entertainment Industry - Microwave cooking experimentation has the potential to become a new form of entertainment, with opportunities for brand partnerships and sponsorships to reach a unique audience.
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