Microsoft's Surface Pro 4 Beats Out a MacBook in This Playful Ad

By: Riley von Niessen - Sep 1, 2016
References: youtube & adweek
The rivalry between Microsoft and Apple has been ongoing for sometime now, however its especially clear in this commercial that seeks to promote Microsoft's Surface Pro 4.

It begins with a woman who detaches the screen of her laptop from the keyboard with ease, at which point a man appears from under the table while singing a song. Throughout it, he compares Microsoft's Surface Pro 4 to a MacBook Air, essentially telling consumers all the ways that Apple's product is inferior to the product's innovative design.

The singing man considers how Microsoft's Surface Pro 4 has a pen to write on the touchscreen with, an incredibly high resolution and is more lightweight than the MacBook Air. With this, the company targets it's creation's most prominent rival -- hoping that the effort will drive consumers to its stores rather than Apple's.