The Microsoft Surface advertisement cleverly focuses on its unique features which are very different from Apple Inc.‘s iPad movement. As the debut of the Surface tablet comes closer, Microsoft unleashed the tablet’s first video ad campaign. The tablet differentiates from the iPad in many different ways; for example it includes an easily attachable keyboard and comes with a kickstand integrated into the tablet. Microsoft has also installed the new Windows 8 operating system onto the Surface tablet which has rave reviews from the pre-release phase.
The Microsoft Surface advertisement begins with a man sitting at a table and assembling his new tablet. Soon everyone in the vicinity is sporting one and dancing around the park.
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