Interesting new tool from Microsoft - AdCenter technology can predict a customer’s age, gender, and other demographic information according to his or her online behaviour that is, from search queries and webpage views. For example, Ebay users in the UK are more likely to be female, those searching on “Microsoft” are more likely to be male, 35-49. With an undisclosed sample size - not sure of its accuracy - but worth a play.

Implications - In modern society, technology has become incorporated into almost every aspect of the daily lives of consumers. Businesses looking to remain at the forefront of the industry must constantly be pushing their own boundaries to deliver the most cutting-edge products.