IMicrosoft Online Demographic Predictor Edit

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Interesting new tool from Microsoft - AdCenter technology can predict a customer’s age, gender, and other demographic information according to his or her online behaviour that is, from search queries and webpage views. For example, Ebay users in the UK are more likely to be female, those searching on “Microsoft” are more likely to be male, 35-49. With an undisclosed sample size - not sure of its accuracy - but worth a play.