Trend Hunter previously reported on a $300 million ad campaign to shine a better light on the Microsoft brand. The planned series of ads featuring Jerry Seinfeld and Bill Gates continue with this second commercial. It shows both of them trying to connect with real people. They are shown spending time with a family complete with a nutty grandmother.
The commercial still doesn't talk about Vista, it just vaguely covers what Microsoft has done to connect with people. Reactions have been sharply split between those who consider it pointless to those who appreciate the quirky humor.
In the first commercial, the video ends with Gates doing a backside wiggle as the "sign". This one is worth watching if only to see what happens at the end with a different version of Gates' sign!
Stats for Comedic Microsoft Ads
Trending: Older & Chilly
Research: 2,883 clicks in 397 w
Interest: 4 minutes
Concept: Comedic Microsoft Ads
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
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Comedic Microsoft Ads
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