The Microsoft 4Afrika Initiative is part of an ongoing "rebranding" of Africa toward a narrative that is more entrepreneurship and tech-focused. The continent of Africa, in the eighties, nineties and early 2000s was the target of large-scale Western-led charity initiatives. Think Live 8, where big-shot performers put on benefit concerts in order to raise money for charity. It was a follow-up to Live Aid, which was aimed at providing relief for the Ethiopian famine. Both concerts had a paucity of African performers.
And so, the focus on technology, economy and global competitiveness is a neat and politely depoliticized fit to talk about poverty. With ongoing corporate collaborations such as the Microsoft 4Afrika Initiative, it's crucial to consider what's invisible
Microsoft 4Afrika Initiative website
Microsoft 4Afrika on Facebook
Microsoft 4Afrika on Twitter
Tech-Focused Continent Narratives
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