The Micromax Mobile Ad Campaign Shows You Will Never Go Astray

By: Meghan Young - Published: Aug 21, 2011 • References: micromaxinfo & ibelieveinadv
Certain literary characters might be beloved and even envied for the adventures that they embark (or in these cases, stumble) on, yet in the real world getting lost isn't necessarily all fun and games; enter the Micromax Mobile ad campaign. Featuring the classic tales of 'Gulliver's Travels,' 'Alice in Wonderland' and 'Robison Crusoe,' this campaign shows the dark and scary side of straying off the beaten path.

Conceived and executed by Oman-based ad agency FP7 / MCT, the Micromax Mobile ad campaign ensures that owners of these X250 cellphones will never get lost. This promise is made with the knowledge that the phones are equipped with a marathon battery boasting 10 hours of talk time and 20 days of standby time. Stats for Lost Literary Characters Trending: Older & Mild
Research: 1,624 clicks in 249 w
Interest: 4 minutes
Concept: Micromax Mobile
Related: 39 examples / 30 photos
Segment: Males, 18-55
Comparison Set: 14 similar articles, including: epic oven ads, ingredient-shaped foods, and booger-battling campaigns.