This Beer Was Designed by an Illustrator and Street Artist

By: Mishal Omar - Dec 28, 2016
References: oitavacolina.pt & packagingoftheworld
Oitava Colina is a microbrewery in Lisbon, Portugal that enlisted Vasco Padrao to create the branding for its ales.

After understanding the origins of the microbrewery, Vasco Padrao decided to enlist a Portuguese illustrator and street artist to help create the imagery for the beer bottles -- with the result being three different characters to go along with each beer. Set off with the question ''Who is our beer?," the designers were able to answer just that. The characters on each beer are drawn in a street art style and are able to offer unique imagery to go along with the India Pale Ale, Robust Porter and Lisbon Lager that the microbrewery offers.

This creative beer branding works to create a story behind the brand that peaks consumer interest.